Cosmetic care is becoming more and more popular as both women and men look
for treatments to revitalize and rejuvenate their appearance. "The
trend is toward preventive therapies that are not expensive," says
Wade D. Kubat, DO, board-certified plastic surgeon at
St. Luke's Plastic Surgery Associates. "It's like going to the dentist for teeth cleaning, or getting
your oil changed, or wearing sunscreen. It's easier to treat when
you start sooner, and you have better long-term results," he says.
Five Myths about Cosmetic Care
Cosmetic care is expensive
Treatments such as proper skin hydration, facials and skin creams offer
real benefits, and they can fit into many people's price ranges. "These
preventative treatments are good if your outward appearance is important
to you," says Dr. Kubat. "We recommend starting in your early 20s with
good skin care treatments and products."
Cosmetic surgery is not covered by insurance
Many procedures require payment out-of-pocket, but three medical problems
can be treated with procedures that are covered by insurance: upper eyelid
skin reduction, breast reduction and abdominal skin redundancy. "Upper
eyelid skin reduction is one of our most common procedures," says
Dr. Kubat. "It's covered by insurance because it can really affect
your eyesight." Without breast reduction surgery, many women suffer
medical problems such as back pain and rashes. And after extreme weight
loss, there are large quantities of extra skin, which can also cause rashes.
"If you meet the proper criteria, this can also be covered by insurance," he says.
You can't combine surgeries
Women think they can't combine a tubal ligation or hysterectomy with
a tummy tuck, but they can. "You get the benefit of one surgery and
one recovery," says Dr. Kubat. "If this is something you're
interested in, start by talking with your OB-GYN."
Liposuction is an easy way to lose weight
This is not really true unless you are young and healthy. "Some women
believe liposuction will help with cellulite, but it doesn't. Cellulite
is on a different level, and it's not something liposuction can treat,"
he says. Liposuction targets pockets of fat that cannot be eliminated
through weight loss and exercise.
Botox will leave your face frozen or expressionless
Dr. Kubat and his associates use Botox very conservatively to prevent
extreme effects on a patient's face. "Our philosophy is to enhance
what you have," he says. "People shouldn't know you've
had work done. Our goal is to improve your natural appearance."
"Talk to your surgeon about what you want to achieve," says Dr.
Kubat. "Unlike some clinics, we offer free consultations. We can
help you reach an attainable goal so you end up with a natural look, and
not something that's excessive and dramatic."